Cowboy Hat Brands and Retailers: The Ultimate Guide to Finding a Cowboy Hat
Your hat is kind of a big deal.
Think about it. Your hat defines the look. In this blog we will help you figure out where to look for a good Western Show Felt Hat with the classic “cattleman’s crown”.
COWBOY HAT BLOG SERIES
Cowboy Hats 101 - The Ultimate Show Hat Starter Guide
Cowboy Hats 201 - A Guide to Selecting, Styling & Shaping your Cowboy Hat
Cowboy Hats 301 - Where to find a good Cowboy Hat <— You are HERE*
Cowboy Hats 401 - Why you need a COLORED Cowboy Hat
Where is the best place to get a hat?
#1 GREAT - at a Horse Show from a reputable dealer
Great knowledge, Quality products - comes with SERVICE!
#2 GOOD - at your local Tack Shop from someone you trust
Good knowledge, Quality products - often FEWER options.
#3 OK - Online only after carefully doing your homework
Little information in product description - TONS of options.
If you must purchase online, this BLOG is for you!
#4 OTHER - Surprise BONUS Option revealed at the end!
Perhaps the best option of all IF you know your hats!
Cowboy Hat Quality & Pricing Guide:
$ = under $75 - Beginner & Kids
$$ = $75-150 - Budget Hats
$$$ = $150-499 - Nice Show Hats
$$$$ = $500+ - Top of the Line
Youth Hats
Resistol - “Crossroads Jr.” - $60
This hat…
Sizing
Colors
Stetson - “Gallop'“ - $75
Bailey’s - “Colt” - $75-100
Cowboy Hat Shopping - Quick Links
Top 12 Cowboy hat BRANDS
There are lots of Hat Brands out there, some you can purchase from the company directly, others only sell via retailer.
Justin Hats - $ - For Beginners - $75-$85
Justin Hats is an extension of the Justin Boots brand, offering a variety of western hats that match the quality and reputation of their boots.
These hats are designed for both performance and style, suitable for the rodeo or everyday wear.
2x
3x
American Hat Makers - $ - For Beginners - $119
Can purchase directly from the company OR through retailer
“Cattleman” - $97
known for its handcrafted hats, and their Cattleman line specifically caters to the traditional western aesthetic. These hats are made with attention to detail and quality materials, embodying the spirit of the American west.
Ariat - $-$$$ - For Beginners to show pros - $-$$$
must be purchased through online retailer
Ariat is well-regarded for their equestrian and western footwear, but they also offer a selection of hats. Ariat's hats are designed with the same commitment to quality and performance, suitable for equestrian activities and casual wear.
Bullhide - $ - For Beginners - $69-129
must me purchased through a retailer
such as: this, this, and this
known for their innovative designs and fine materials, are a popular choice among western hat enthusiasts. They offer a wide range of styles, from traditional western to contemporary fashion-forward designs, making them versatile for various occasions.
variety of hats available
Pro Hats - $$$ - Nice Show Hats - $200
must be purchased through a retailer
such as: this, this, and this
“Classic” - $200
“Rodeo Nights” - $200
focuses on producing professional-grade western hats, designed for both functionality and fashion. Their hats are crafted to meet the needs of rodeo professionals and western enthusiasts alike.
Rodeo King - $$$ - Nice Show Hats - $280-380
must be purchased through a retailer
such as: Shorty’s Caboy Hattery, …
7x - $280
10x - $380
hats are designed with the rodeo athlete in mind, offering durability, comfort, and style. These hats are suitable for competitive events and everyday wear, reflecting the rugged spirit of the rodeo.
Charlie 1 horse - $$$ - Nice Show Hats - $290-$520
can purchase directly from the company OR
6x “Cash” - $290
20x “Champ - $520
hats are known for their bold designs and unique embellishments. This brand caters to individuals who want to make a statement with their western wear, offering both classic and contemporary styles.
Bailey Hats - - $$-$$$ - $100-550
can purchase directly from the company OR
a renowned brand in the western apparel industry, known for crafting high-quality western hats. Their hats are designed with a blend of traditional craftsmanship and modern style, catering to both casual wearers and professional rodeo athletes.
MANY varieties
Stetson - $$-$$$ - Nice Hats
can purchase directly from the company OR
the original cowboy hat of the west
is arguably the most iconic brand in the western hat industry, with a long history of producing high-quality, durable hats. Known for their timeless designs, Stetson hats are a staple in western attire, worn by cowboys, celebrities, and fashion enthusiasts alike. The iconic brand synonymous with the American West, offering a wide range of high-quality cowboy hats known for durability and classic style.
MANY varieties
Resistol - $$-$$$ - Nice Hats
can purchase directly from the company OR
self proclaimed best all-around cowboy hat
hats are renowned for their durability and comfort. The brand offers a wide selection of styles, including both felt and straw hats, ensuring that there’s a Resistol hat for every season and occasion.
MANY varieties
Greeley Hat Works - $$$-$$$$ - Very Nice Show Hats
can purchase directly from the company OR
“Classic” - $
“Competitor” - $
“Beaver 20” - $
known for their custom hat designs, offering a personal touch to the traditional western hat. They cater to individuals looking for a bespoke hat experience, focusing on fit, style, and quality.
American Hat Company - $$$-$$$$ - $299-1200
Must purchase throught a retailer
such as: this, this, and this
Has 6x, 7x, 10x, 20x, 40x, 100x
renowned for their high-quality straw and felt hats, designed for performance and style. Their hats are popular among rodeo athletes, ranchers, and western fashion enthusiasts.
Specialized Retailers
Cavenders - $ - “Cattleman” - $74
100% wool
a retailer that offers a wide range of western wear, including hats from various reputable brands. They provide a diverse selection, from felt hats for formal occasions to straw hats for outdoor activities.
Schneiders - $$-$$$ - “Showman” - $279
5x
7x
Schneiders offers a selection of hats designed for showmanship in the ring. These hats are crafted with attention to detail, ensuring that competitors look their best during performances.
Hobby Horse - $$$ - “Western Treasure” - $399
While Hobby Horse is primarily known for their western show attire, their Western Treasure line includes accessories that complement their apparel, including hats that are perfect for competition or casual wear.
Rod’s - $-$$$ - “Specialist” $ - _-
offering a range from _x-_x
This line offers specialized western hats that focus on both traditional and unique designs. Rod’s Western Palace is known for its wide range of western apparel and accessories, and their Specialist line emphasizes quality and authenticity in hat craftsmanship.
Serratelli Hat Company - Dedicated to craftsmanship with a rich history, offering cowboy hats that are as durable as they are elegant
Large Online Retailers:
Amazon -
one thing
Ebay -
Walmart -
Boot Barn - also sellsCody James (advertised as Men’s)
Scheplers -
Hats.com -
Outback trading company -
RM williams
Smaller Online Retailers & Tack Shops
Village Hat shop
Jackson’s Western Store -
Starr Western Wear -
Rockmount Ranch Wear -
Hat country.com -
Plante cowboy -
Seager Co.- Longhorn…
Thiesens -
Tecovas -
Teddy Cattleman
Chester Boot shop -
Yee Haw Ranch outfitters -
Custom Show Hats
Shorty’s Caboy - CUSTOM (also Sells Rodeo KING)
Specializing in custom hats, Shorty’s Caboy Hattery offers personalized options for those looking for something truly unique. Each hat is handcrafted to the wearer’s specifications, combining traditional techniques with personal style preferences.
JW Brooks - CUSTOM
Specializing in custom, handcrafted western hats, JW Brooks combines traditional hat-making techniques with modern styles. Each hat is tailored to the individual’s preferences, ensuring a perfect fit and unique look.
Catalina Hatters -
Alans lids - 180-650
Western Legacy -
Dana casanova -
BONUS OPTION - Second Hand Hats
Facebook Marketplace
Exhaustive Hat Company List:
Stetson - The iconic brand synonymous with the American West, offering a wide range of high-quality cowboy hats known for durability and classic style.
Resistol - Famous for its "Resist-all" durability, offering a variety of cowboy hats catering to professional rodeo athletes and western lifestyle enthusiasts.
American Hat Company - Known for handcrafted hats made from the finest materials, providing options in straw and felt, preferred by cowboys for their superior craftsmanship and comfort.
Charlie 1 Horse - Offers uniquely styled western hats that stand out, blending traditional craftsmanship with bold designs and decorative elements.
Bailey Hats Company - With a history dating back to 1922, Bailey produces quality western hats that combine tradition and innovation, appealing to both modern and traditional wearers.
Justin Hats - Part of the renowned Justin Boots brand, offering a range of cowboy hats that reflect the same commitment to quality and western heritage.
Montecristi Hats Company - Specializes in fine Panama hats, bringing luxury and craftsmanship to the cowboy hat market, with each hat being a work of art made from toquilla straw.
Greeley Hat Works - Custom, handcrafted cowboy hats made to the highest standards, blending traditional techniques with modern style.
O'Farrell Hat Company - Specializing in custom-made cowboy hats, O'Farrell offers timeless styles and personalized fittings.
Pendleton Woolen Mills - Known for woolen clothing and blankets, Pendleton also offers western hats featuring iconic patterns and quality materials.
Rand's Custom Hatters - High-quality, bespoke cowboy hats, dedicated to delivering hats that are unique to their wearers, focusing on fit and personal style.
Kemo Sabe - High-end western hats, boots, and apparel, known for distinctive styles and premium quality.
Warbonnet Hat Works - Specializes in custom cowboy hats honoring traditional western spirit, using age-old techniques.
Watson's Hat Shop - Crafts each hat by hand from the finest materials, offering durability, comfort, and timeless style.
Shorty's Caboy Hattery - Known for vibrant and stylish designs, Shorty's offers custom cowboy hats that stand out.
Lucchese - While famed for cowboy boots, Lucchese also offers a line of premium cowboy hats matching their footwear's craftsmanship.
Catalena Hatters - Based in Texas, providing a wide range of custom cowboy hats, known for their durability and style.
The Last Best West - Offers handcrafted cowboy hats made to order, allowing customers to customize their hat for a truly personal piece.
Rockmount Ranch Wear - Known for introducing the snap-button western shirt, Rockmount also offers a selection of cowboy hats embodying the spirit of the American West.
Master Hatters of Texas - A company with deep roots in Texas, providing a variety of cowboy hats catering to both traditional and contemporary tastes.
Milano Hat Company - Combines modern manufacturing techniques with classic hat-making traditions to produce cowboy hats of exceptional quality and style.
Serratelli Hat Company - Dedicated to craftsmanship with a rich history, offering cowboy hats that are as durable as they are elegant.
Montana Hat Company - Known for crafting custom cowboy hats with a focus on fit, style, and traditional hat-making techniques.
Jaxonbilt Hat Co - Specializes in custom-built cowboy hats, offering a variety of styles, colors, and trims.
Hamley & Co - A historic name in the western world, offering cowboy hats that combine timeless style with rugged durability.
Sunbody Hats - Renowned for their palm leaf hats, Sunbody offers durable, reshapable cowboy hats suitable for a wide range of outdoor activities.
Davis & Sons Hatting Co. - Known for their bespoke cowboy hats, focusing on high-quality, custom-fit hats for discerning customers. (Direct search recommended.)
True West Hats - Offers handcrafted cowboy hats made from the finest materials, designed to embody the spirit of the American West.
Soto Boots - While primarily known for their high-quality western boots, Soto Boots also offers a selection of western hats. Their hats complement their boot designs, focusing on durability, style, and comfort.
Brixton - offers a range of hats that blend western elements with contemporary fashion. Their designs are versatile, catering to those who appreciate a modern twist on classic western styles.
Tony Lama - Best known for their boots, Tony Lama also offers a selection of western hats. These hats complement their footwear, featuring quality craftsmanship and classic designs.